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05 Jun 2016

On January 24, 2011 Inside Facebook was one of the first to announce that Facebook was rolling out a new ad format called Sponsored Stories. What Sponsored Stories does is take content from the News Feed (particularly liked pages, posted links and check-ins) and repurposes this into an advertisement where the top of the ad starts with your (or one of your friends) profile picture and name followed by what you had posted on your News Feed.

Leaving privacy (or general creepiness) issues aside, I’d like to focus on the advertising opportunities related to this new Facebook ad format.

Increased relevance and most likely better performance

Expect increased click-through rates and a better value from your...